Glow bar - brand identity design

 

 

 

Glow is not just a bar; it's an experience. Located in the heart of Wrocław, Glow is a vibrant destination where signature cocktails, dynamic music, and unforgettable events converge. The concept of Glow revolves around radiance and individuality — a space where every guest can feel illuminated by the atmosphere, flavors, and creativity.

 

The brand identity for Glow was designed to reflect its bold and modern character, appealing to a target audience aged 20–35. The project aimed to encapsulate the essence of a lively nightlife scene while maintaining a sense of sophistication and uniqueness.

 

 

 

 

The visual identity was developed holistically to ensure consistency across all touchpoints, including: menu, cocktail coasters, t-shirts, social media design, posters and billboards. This comprehensive design project not only establishes Glow as a unique nightlife destination but also creates a lasting impression on its visitors, ensuring they leave glowing with unforgettable memories.

Glow bar

Design 2024

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