La Joya Press- Branding

We worked on “La Joya Press” next to Elena and Juliana, exploring places rooted to Mexican origins, conceiving a genuine piece with the clear intention of igniting interest in the youngest members of our Latin community. The inspiration behind La Joya is it's handmade font style and it's exuberant use of color and movement. The authors created this editorial as an act of celebration for the diversity, beliefs, and traditions we can find on the warmer side of the continent.