HOLGADO- Branding

Héctor Moncada

Art Director
Illustrator
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Less production, more living 

Rugs { a space of slow life to lay and see life go comfortably ]
Comfiness is a lifestyle, and each one has a different way to see the world, so the objective is to produce slooooow by the hand of the rug requester, without hurries and giving time to everyone’s flow. 
HLGD starts where it has to start. From the floor, soft and relaxing. Iztapalapa City, México.
They not only offer us to materialize each person's flow in custom rugs, but they also share with us an accurate playlist to enjoy the present. 
In this project, we focus on obtaining a character that is fluffy, like rugs, balanced, as the YING/YANG, and lightful: “El Honorabilisimo Lic. Hugo Holguín. His skateboard is a turtle pacheca, they won’t make it too fast… would they?
We like to think about many ways to materialize H O L G A D O‘s concept with the help of our friends, that's why we create a collab Terraqueo Studio x HOLGADO, in which we design clothes to feel comfy and fluffly. 

2022

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