American Turmeric Website Redesign
Zakria Asim
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Posted Jan 1, 2026
Redesign the American Turmeric website to improve brand communication and eCommerce conversion on Wix Studio.
American Turmeric — Wellness eCommerce Website Redesign in Wix Studio
Farm-to-Table, Science-Backed Turmeric Products
Role: UI/UX Designer · No-Code Web Designer
Scope: UX Strategy, UI Design, Website Redesign
Industry: Health, Wellness & eCommerce
Platform: Wix
Project Overview
American Turmeric is a wellness brand offering USA-grown, lab-tested turmeric products, focused on purity, transparency, and long-term health benefits.
The goal of this project was to redesign the website to clearly communicate the brand’s farm-to-family story, build trust in a competitive wellness market, and improve overall eCommerce conversion.
Key objectives included:
Communicating product quality and origin clearly
Strengthening brand credibility and trust
Creating a warm, natural, and premium experience
Improving product discovery and purchase confidence
The Problem
The previous experience faced challenges such as:
Weak storytelling around product origin and sourcing
Limited visibility of trust signals and certifications
Unclear differentiation of product benefits
Inconsistent visual hierarchy across key sections
Friction in guiding users from story to product to action
In wellness eCommerce, clarity and trust directly impact purchase decisions.
Goals & Success Metrics
Primary goals:
Improve clarity and brand credibility
Increase user confidence and engagement
Support smoother product discovery and conversion
Target metrics:
↓ Bounce rate
↑ Time on page
↑ Product interaction
↑ CTA engagement
Results (Post-Redesign Projections & Early Signals)
Based on usability review, UX best practices, and industry benchmarks
+30–40% improvement in content clarity
+25% increase in product section engagement
+20–30% increase in time on page
Clearer CTA recognition across hero and product sections
Stronger perceived brand trust and professionalism
(Exact performance metrics to be validated post-launch)
Tools & Skills
UX Strategy & Information Architecture
Wellness & eCommerce UI Design
Conversion-Focused Layouts
Brand & Trust-Driven UX
No-Code Website Design (Wix)
Key Takeaway
In wellness eCommerce, trust is the foundation of conversion.
This redesign demonstrates how clear storytelling, thoughtful layout, and emotionally aligned design can elevate a wellness brand into a confident, premium, and conversion-ready digital experience.
Interested in wellness, eCommerce, or health-focused website design?
Let’s build experiences users can trust.