Odelia is a jewelry brand that offers a curated collection of creator-made jewels. Their mission is to provide elegant yet affordable pieces that empower women to express their unique style and personality.

At Odelia, they believe that true elegance is not about price tags, but rather about the feeling that a piece of jewelry brings when worn. They carefully select every piece in their collection, ensuring that each item is not only beautiful but also versatile and timeless.

Odelia invites you to explore their collection, embrace your unique style, and feel the freedom that comes with knowing that elegance is within reach.

The brand's core values include a dedication to quality, timeless design, and exceptional customer service. Odelia believes that true elegance is not about price tags, but about the feeling that a piece of jewelry brings when worn.

The brand strives to make high-quality, beautiful jewelry accessible to all women, regardless of budget, and offers a curated collection of creator-made jewels.

Odelia values diversity and individuality, and their collection features a range of styles, from delicate and understated to bold and eye-catching, so you can find the perfect piece to suit your mood and style.

Designing a jewelry brand identity for Odelia posed a challenge of creating a unique and elegant visual identity that reflected the brand's core values and appeal to its target audience. The brand identity had to be versatile enough to be applied across various media, including social media, packaging, and advertising. To address this challenge, we conducted extensive research and created multiple design concepts to ensure that the final product was a perfect fit for Odelia's brand.

Designing a fully customizable e-commerce website for Odelia on a WordPress template was also a challenge as it required careful consideration of user experience, functionality, and aesthetics. It was important to create a seamless and intuitive website that allowed customers to browse and purchase products easily while reflecting Odelia's brand identity.

Since it's a template intended to be adaptable to any types of products, the design was focused on the user experience and the enhancement of the products, in particular thanks to the look book, to allow the user to project himself and make him want to buy.