Spring is a platform designed to streamline and optimize the management of investment deals and fundraising processes. It offers tools for tracking investment opportunities, managing investor relations, and facilitating efficient deal execution.

Live website: https://eternal-days-729254.framer.app/

For this project, I undertook a comprehensive redesign of the Presail.com platform, focusing on both product and web design aspects. Here’s a detailed overview of the work completed:

Design System Creation: Developed a design system in Figma to standardise visual and interactive elements across the Presail platform. This system included guidelines for components, typography, color schemes, and layout principles to ensure consistency and improve usability.

Platform Redesign: Applied the design system to revamp the Spring platform. The redesign focused on enhancing user experience by optimising interfaces for managing investment deals and tracking investor activities. Key updates included a more intuitive dashboard, improved navigation, and refined data visualization elements.

Website Redesign: Redesigned the Presail website to align with the new branding and platform improvements. The aim was to better showcase the platform’s features, benefits, and value propositions to potential users and investors.

Brand Integration: Integrated the new branding elements into the website, reflecting the updated visual identity of the platform. This included modernising visual elements, refining messaging, and incorporating interactive features to effectively communicate the platform's strengths and functionality.

Interactive Prototyping: Used Framer to create interactive prototypes of the redesigned website. These prototypes demonstrated how the new design system and user interface enhancements improved user engagement and streamlined navigation.

User-Centric Design: Focused on creating a user experience that catered to the needs of investment professionals and potential investors, ensuring that both the platform and website were intuitive and effective in managing deals and investor relations.

Design Consistency: Emphasised the importance of a cohesive design system in maintaining visual and functional consistency across the platform and website.

Documentation: Provided thorough documentation of the design process, including design system guidelines, platform and website redesigns, and key design decisions, to offer a clear understanding of the project’s scope and outcomes.