Vietnamese Student Association

Liz Mai

Brand Designer
Graphic Designer
Canva

Come for the culture. Stay for the family

Who We Are

The Vietnamese Student Association (VSA) at San Diego State University (SDSU) has been established since 1968. We welcome all non-SDSU students as well as non-Vietnamese persons to join us as general members. We are open to everyone no matter what race, religion, national origin, ethnicity, color, age, gender, gender identity, marital status, citizenship, sexual orientation, or disability. The organization has no rules or policies that discriminate on the basis of race, religion, national origin, ethnicity, color, age, gender, gender identity, marital status, citizenship, sexual orientation, or disability.

What We Communicate

As a student-run club, VSA aims to promote, educate, and preserve Vietnamese culture on the San Diego State University campus. We execute events such as social and cultural celebrations to become an active organization to serve the larger Vietnamese community.

Club Concept

The goal is to promote the club and increase the number of members. The creative direction is to create a sense of home or community. This leads to the idea of the concept of a scrapbook, home-video style of content. The reason for going in this creative direction is because the club board approaches its members with warm welcomes.
Concept, Fonts, Colors
Concept, Fonts, Colors

Content

The content created for the club is based on the scrapbook style. Posting the home-style concept creates a welcoming feeling for new and old members. When people look at the post, it creates a sense that VSA is a community of expression and a place where everyone belongs.
ACE Social Recaps
ACE Social Recaps
The ACE Social Recaps are meant to show participants the fun time they had during the event.
Board Intro
Board Intro
Board Intro 2
Board Intro 2
Above is how I introduce the concept to the audience by introducing the '23-'24 board. Using a paper background it creates the feeling of the post being part of a book.
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