Tekniska has contacted CHALLENGE with a clear aim to build a new website. Yet after short time, we came to the conclusion that building business and marketing strategy is necessary, and it should be the first step towards a full rebranding of the company. I. Lifting logo Evolution, not revolution. The changed typography made the logo more clear, serious and solid. The characteristic sign with letter T has been transferred to the new logo, but the oval square has been discarded. We improved the proportions of the sign and made the overall colors more contrasting and modern.