Designing a user-friendly, modern Beauty & Salon app tailored specifically for the Saudi Arabian market. The goal is to create an intuitive platform that simplifies appointment scheduling, enhances service discovery, and delivers a personalized user experience. The app should cater to both men and women, aged 18–45, and offer a seamless alternative to current competitors like Glamera and Shedul.

In a competitive and fast-evolving market, existing platforms often feel cluttered or generic. Our challenge is to build an app that not only stands out visually but also addresses real user pain points—like difficulty in booking, lack of personalization, or trust concerns with new salons. We aim to craft a digital experience that feels trustworthy, localized, and easy to use—even for first-time users.

Streamline Appointment Scheduling: Allow users to book, reschedule, or cancel with just a few taps.

Personalized Experience: Show relevant salons, services, and promotions based on user preferences and history.

Accessible Design: Cater to users of all digital skill levels, including options for Arabic and English interfaces.

Professional Trust: Use reviews, ratings, and verified profiles to build confidence with new users.

Simple Yet Feature-Rich: Prioritize ease of use without compromising on functionality for power users.

Conducted user interviews and surveys to deeply understand the needs, behaviors, and frustrations of Saudi users seeking beauty and salon services. Alongside this, a thorough competitor analysis of apps like Glamera and Shedul to identify their strengths and weaknesses, uncovering key UX opportunities.

Based on our research, we created detailed user personas and mapped out essential user flows.

Translated insights into low-fidelity wireframes and interactive Figma prototypes, focusing on clean layouts and ease of use to ensure a smooth experience across devices.

Tested the prototypes with real users in Saudi Arabia by using Google Meet & Zoom, gathering valuable feedback that guided multiple design iterations. Improvements focused on clarity, accessibility, and refining interactions to better align with user expectations.

The final output included a scalable design system and polished, high-fidelity mockups covering all key screens. We ensured a smooth developer handoff with clear specs, components, and documentation for implementation.

The launch of the beauty and salon app brought immediate value to both users and service providers in Saudi Arabia. Within the first three months, user onboarding completion rates increased by 28%, and appointment booking success rates reached 92%, indicating a smoother, more intuitive experience. Over 60% of users personalized their profiles, showing strong engagement with the tailored features. Salons reported a 35% increase in repeat bookings, driven by the app’s automated reminders and trust-building features like verified profiles and ratings. Feedback highlighted that users appreciated the bilingual support, clean interface, and ease of finding reliable services, especially among first-time users who previously felt overwhelmed or unsure.