Firmware is a next-gen AI platform tailored for law firms. The goal was to design a high-converting marketing website that clearly communicates Firmware’s value while ensuring a seamless, professional, and trustworthy user experience.

My role was to transform complex AI and legal service offerings into a user-friendly interface that instills confidence and drives action.

Designing for Firmware meant simplifying complex legal workflows, earning trust from cautious law professionals, and clearly communicating AI-powered benefits, while ensuring the site drives action and feels secure.

1. Define Goals & Research: Aligned with business objectives and gathered user insights to ensure the design solves real problems effectively.

2. Ideation & Strategy: Explored ideas through brainstorming, competitor analysis, and moodboarding to shape the product direction.

3. Wireframing: Mapped out core user flows and structure through low-fidelity wireframes for rapid iteration and validation.

4. Visual Design: Crafted a clean, intuitive UI with responsive layouts tailored for both mobile and desktop experiences.

5. Design Handoff: Shared organized assets, specs, and prototypes with developers for a smooth implementation process.

After launch, the Firmware.ai website saw a 35% increase in user engagement, a 50% rise in demo requests, and a 25% reduction in bounce rate within the first month. The clear structure and AI-focused design helped law firms quickly understand the platform’s value, while strong messaging boosted trust and credibility. These improvements not only accelerated client acquisition but also attracted early-stage investors, reinforcing Firmware’s position as a serious player in the legal tech space.

— Colby Gilbert, Founder & CEO @ Firmware