POLISHD is a Portland, OR based company that is officially launching January 2024, making organic toothpaste and oral healthcare brand that wants to bring excitement into their branding by showing off creative elements like experimental typography and layout structure to reel in the younger (18-24) generation and show them that oral care can be fun and more exciting than competitors make it.

I put this squiggly line across the text as a reference to when you put toothpaste on your tooth brush.