Comprehensive Homepage As the Hub of an Online Business

Comprehensive Homepage As the Hub of an Online Business

Client: Melanie Lynn (Internal Project) Platform: Kajabi Session Type: Brand refresh + full website redesign

After clarifying my ideal client and brand direction, I wanted a website that reflected the sophistication, simplicity, and intentional design I create for my clients. My goal was to launch quickly without sacrificing quality or the high-end feel of my new branding. The challenge was balancing speed with a polished, timeless aesthetic that communicated warmth, professionalism, and clarity.

I started with a professional Kajabi Pro template as the foundation and customized it extensively to fit my brand vision. Using Adobe Fonts, light off-white tones, and subtle fine-line details, I created a tactile, editorial feel reminiscent of high-quality print design.

Key design elements included:

Custom code for elegant interactive details

Pro template columns and footer for consistent structure

Light, paper-inspired textures and minimalist serif typography

A simple, intentional layout emphasizing whitespace and clarity

The entire site was designed, built, and launched over a weekend—combining speed with craftsmanship.

As the client, I can honestly say: I love my website. It feels like me - refined, understated, and human. Visitors have commented on how calm and professional it feels, and how easy it is to navigate.

The new site launched within days, providing a clean, elevated online home that aligns perfectly with my brand and attracts the kind of clients I love working with. The project reaffirmed that simplicity and restraint, when done well, can create a truly luxurious user experience.