RTR - Complete Online Course Business Launch

Client: Rob Triggs, RTR Official Platform: Kajabi (100%) Timeline: January–July

Rob came to me with a logo and an idea - but no website, no content, and no experience launching an online business. He had spent years in corporate sales and coaching but was brand new to the digital world. The goal was to build not just a website but a business foundation: offers, pricing, funnels, and systems that could take RTR from concept to reality.

Over seven months, we built everything from the ground up. I designed and developed the full Kajabi site including all system pages, blog setup, and custom funnels for each service - each connected to either an application or a checkout page with thank-you and email follow-ups.

Much of my role was coaching. Rob and I refined his offers and pricing, mapped customer journeys, and built best practices for a high-converting site. I provided copy feedback, funnel strategy, and launch guidance while helping him understand the mechanics of Kajabi.

The brand aesthetic blends his corporate background with his mindset-based coaching: professional, modern, and open, with calming orange and blue accents that balance energy and trust.

Rob made his first sale within 22 days of launch

He has since retired from his previous career and now runs RTR full time

The site established credibility and clarity from day one

Rob said, “Your work is wonderful and I can’t believe my digital business is about to launch. In a very large part because of your guidance, knowledge and hard work. THANK YOU!!!”

This project showcases a true from-scratch brand build: strategy, design, and mentorship. By pairing Kajabi’s power with high-level business coaching, we built not just a website - but a thriving new business.