Drawing upon the brand's powerful motto, we have brought the purest concept of strength to the visual identity: the representation of stones. Stones, which underpin and structure constructions, are the raw material of art, sharpen instruments and processes, create fire and light. They are also endowed with beauty, bringing to the visual identity the perfect portrayal of Horya's essence and what it can provide to each person who wears its jewelry: strength, beauty, resilience, sophistication, and power.