NEO Ads: identity and site for a performance agency by George PatruNEO Ads: identity and site for a performance agency by George Patru

NEO Ads: identity and site for a performance agency

View completed workneoads-redesign.netlify.app

An N that is a threshold

NEO is a performance marketing group in Bucharest. Its N is a beam of light crossing a doorway: the moment an idea goes public.
The site, top to bottom
The site, top to bottom

One drawing, three businesses

NEO Ads, NEO Media and NEO Agency share one mark and one set of rules, so the group reads as one company.
On paper the mark is pure ink. On screens and glass it becomes emitted light. Same geometry, two materials.
The site, scrolling

The site it lives on

A performance marketing site with ad stories and a ROAS calculator, so a prospect sees the numbers before the call.
Results, drawn as one line
Results, drawn as one line

What we shipped

Mark, wordmark and three lockups
Brand animation and a seamless word loop for screens and socials
Site with ad stories and a ROAS calculator
Live: neoads-redesign.netlify.app

0 likes · 0 views · Oct 22, 2026

An N drawn as light crossing a threshold, and the site it lives on: ad stories, a ROAS calculator, the mark and three lockups.