Roundhill Investments: ETF launch films and brand system

Roundhill Investments is a Cboe-listed ETF issuer. They needed one partner for launches, films, decks, ads and the website, all inside compliance.

We have been their creative partner since 2025, while their assets grew from $5B to $30B+.

Each fund gets a visual idea of its own: payments as moving light, gold as a particle field, a fund mark cut as a crystal coin. All of it inside one Roundhill language of type, colour and pace.

For the HUMN ETF we made a billboard film for Times Square where the legal disclaimer animates in as part of the design. Compliance treated as typography, not an afterthought.

For the booth screen we rebuilt the R as a cut-glass object and rendered it live with our own WebGL shader: refraction, internal reflection and a two-light rig, looping without a visible seam.

Creative direction, every month since 2025

Films for 10+ ETF launches and a Times Square campaign

Fund launch art, from the HUMN billboard to the MAGP crystal coin

Investor decks, email and social templates their team reuses the same day

Homepage, menu and fund pages