Taktical Digital - Head of Design

Roberto Espirito Santo

Advertisement Designer
Web Designer
Creative Director
Adobe Illustrator
Adobe XD
Figma

Company - Taktical Digital

Taktical Digital is the third fastest growing performance marketing agency in NYC. Taktical executes precision, data-centric campaigns to drive ROI across paid social, search advertising & SEO

Role - Head of Design

I was hired as lead designer but then got promoted to Head of Design, I Managed the creative department for digital marketing campaigns for B2B and B2C companies. Here are some key achievements:
Led and managed a team of 4 designers and a landing page developer, fostering a collaborative and cohesive work environment to deliver high-quality creative assets for digital campaigns for 30 clients. 
Successfully executed 20+ landing page design projects, collaborating closely with account managers and media buyers to understand campaign objectives, target audience, and conversion goals, resulting in high conversions. 
Mentored and supported the professional development of team members, guiding design techniques, tools, and industry trends to enhance their skills and expertise. 
Developed and implemented design processes and methodologies, resulting in a 30% increase in overall design efficiency. 

I had the pleasure of working with great designers and designing some incredible digital campaign marketing assets. Here are a few:

Ad creatives

Landing Pages

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