Pillars of Transformation
Zafrulla Rasheed
Key Accomplishments: Client, business strategy and transformation:
Managed business & people with strategy with keen business acumen and empathy during the COVID times.
Improved the business penetration from less than 24% to 38% i.e. by over 50% in a span of three years
with a USD 102 MN client portfolio, with increased efficiencies and margins. Note – This was during COVID.
Created a new service offering for the C- suite stakeholders via collaboration of multiple specialized business
teams i.e., Tax technology, R&B, PMO, pursuits, branding etc... Thus, bringing in additional revenue while
improving the bottom line.
Project - ‘Pillars of Transformation’ successfully launched to scale the GCC business. Below are some of the accomplishments.
Business penetration - Improved the business penetration as mentioned above.
80/20 analysis – Identify new opportunities and experiences to be transitioned to the GCC center.
Quality– Built quality measurement tool and improved quality of deliverables from than 75% to 90%
Operational efficiencies – Reduced cost per hour and FTE by 30%.
Employee Utilization – Improved from less than 55% to 63%.
People – Streamlined L&D, certification approach and employee progression/promotion path chalked out.
New capabilities – Ability to do more complex levels of work with new experiences throughout the year.
Stakeholder management – Excellent relationships with the C-suite stakeholders and leaders.
New service offerings – Launched new service offering in collaboration with various specialized teams.
Business continuity and succession planning.
Hiring and attrition – FTE, Internship, contract hiring and Gig economy hiring and containing attrition.
Simplified articulated goals across various levels aligned to the leadership goals.
Technology – State of art technology launched for business, internal operations and clients.
Client/ sector/partner centric approach launched to enhance the service levels and expertise.
Rotation and business travel program budgets formalized for US travels and assignment.
Streamlined L&D approach across various designation levels for effective learning.
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Posted Jan 25, 2025
KPMG global services, India service line leader entrusted to scale up the KPMG US practice and service delivery for their global mobility services sector.
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