Peak Consulting is a software solutions company for the banking industry.
Their website was outdated and needed a fresh, modern look that provided a warmer welcome to potential clients.
Here's what it looked like before:
The company’s original homepage has a few problems:
Their logo is on the page twice (and the bigger one is simply too big).
The copy and imaging primarily sell the company’s ability rather than meeting the client’s needs.
The “call to action” button (the yellow box) is only a contact button.
The background photo communicates “doing business” but may imply a mere transactional relationship.
Here's how I made it better. The After...
The entire homepage becomes more appealing to the client’s needs and well-being.
The logo no longer draws attention to itself.
The headline is now customer-focused, not company-focused.
The sub-headline communicates empathy and connects with the customer in a relaxed yet professional manner.
Two “call-to-action” buttons provide easy access to a solutions page and a contact form.
The background image reveals that collaboration, guidance, and training are what the client gets when they work with Peak.
