Here is how I will be creating your social media strategy
Goal setting: The first thing I am going to be doing is setting goals for the campaign. The goals will be aligned with your primary business goals. Some goals for social media marketing include enhancing brand awareness, increasing website visits, and generating quality leads.
Audience research:
To research your audience I will analyze which content types resonate with them. Apart from that, I also use tools like Simiiarweb to identify audience interests. Here is a sample audience research:
Platform selection:
Next, I will be selecting the right channels for reaching your targeted audience base. Regarding B2B businesses, the best social media platforms are LinkedIn and Twitter. On the other hand, if you're targeting a B2C audience, you should consider channels like Instagram and Facebook. The age group of the audience will also be a key factor when choosing the platform.
Competitive analysis:
Competitive analysis is essential for evaluating how your competitors are performing and acquiring your targeted audience base. To understand your competitors, I use a tool called Spyfu. After Identifying your competitors, I will be analyzing their social media channels to review which content is performing for them and which content types they're using to attract their audience base.
Content audit:
If you're already publishing content on your social media, I will be auditing which content is best performing and which is not a good fit.
Content gaps:
I will be comparing the results gathered from competitive analysis and content audit to identify the content gaps for your business on social media.
Content Ideas:
The procedure by which I find content ideas includes conducting keyword research and using different keyword tools like People Also Ask and Answer the Public.
Social Media Calendar creation:
Finally, I will start creating content by creating a content calendar in Google Sheets or Microsoft Excel. The sheet will be connected with different tools like meta business suite and LinkedIn, in order to make sure that the content get distributed on time.
