Here's my procedure of search engine optimization:

My keyword research strategy is as follows:

Brainstorming potential keyword ideas for the campaign.

Identifying additional keyword ideas through Google autocomplete and different tools like people also ask and answer the public.

I use a keyword research tool (i.e.: Google keyword planner) to identify the competition and search volume for each keyword. In the meantime I also identify addisional keyword ideas.

After gathering the keywords I implement the identified keywords on the following areas of the webpage:

Title tag

Meta description

Header tags

Body

Internal links

First 150 words

Social Media Marketing

Local SEO

Building high-quality backlinks

To ensure that my website is optimized technically, I use different SEO audit tools like SEOptimer, SEOmator, and Semrush.