Here's my procedure of search engine optimization:
On page Optimization:
Keyword research
My keyword research strategy is as follows:
Brainstorming potential keyword ideas for the campaign.
Identifying additional keyword ideas through Google autocomplete and different tools like people also ask and answer the public.
I use a keyword research tool (i.e.: Google keyword planner) to identify the competition and search volume for each keyword. In the meantime I also identify addisional keyword ideas.
On page implementation:
After gathering the keywords I implement the identified keywords on the following areas of the webpage:
Title tag
Meta description
Header tags
Body
Internal links
First 150 words
Off-page optimization:
Social Media Marketing
Local SEO
Building high-quality backlinks
Technical Optimization:
To ensure that my website is optimized technically, I use different SEO audit tools like SEOptimer, SEOmator, and Semrush.
