Trollie (Grocery and household shopping platform)

Trollie is a digital platform that streamlines shopping by aggregating multiple local stores into one seamless experience for consumers.

Shoppers face stress from visiting multiple stores to find the best prices or available products, dealing with long checkout queues, and managing time constraints, especially for busy individuals, young mothers, and families.

I collaborated with Trollie’s founder to develop a cohesive brand identity and user-focused marketing strategy. Through market research and iterative design sprints, I created a logo, brand communication assets, and marketing materials tailored to resonate with the target audience, emphasizing convenience and efficiency.

Upon launch, Trollie gained significant traction, with sales starting in the first week, delivery expanding to other towns, and a massive community of supporters forming, establishing it as a leading shopping solution.

Brand Identity

Logo

Brand Communication Assets

Marketing Assets