KHU Islamic Educational - Brand Architecture
Kreativore Studio
PROJECT OVERVIEW
Khoiru Ummah Foundation is a non-profit organization specializing in education. It is committed to providing Quranic education. The schools under its auspices share the tagline "Growing Under the Light of the Qur’an"
This Rebranding was tasked with multi-unit subsidary institution, aiming to deliver the unity among the units that align with their institution spirit and growing.
PROJECT SCOPE
Brand Strategy - Brand Architecture - Monolithic Logo Design - Creative Direction - Brand Guidelines - Graphic Design - Social Media Design - Print Collateral - Deck Templates - Stationary
PROBLEM & CHALLENGE:
The current Khoiru Ummah brand identity lacks clear distinction across its units, resulting in similar-looking logos that can cause confusion and weaken brand recognition. This project aims to create a cohesive yet distinctive brand system that improves clarity between units while supporting a unified and future-ready vision.
BRAND ARCHITECTURE
Monolithic Brand Architecture
The logo was designed to have an identical relationship with the four main pillars of the institution, all of the brand will be connected, this circular subtle hexagon.
The idea of the educational pillars of Khoiru Ummah grows under the Light of the Quran, therefore the educational phase units will represent the growth of the plant.
Khoiru Ummah - Brand Architecture
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Posted Aug 27, 2026
As an Islamic institution with multiple units, the rebranding of Khoiru Ummah was designed using a brand architecture system with a monolithic design approach, incorporating a growth concept that aligns with the Quranic concept of tree analogy. This rebranding not only serves as a clear Islamic brand positioning, but also fosters unity among units that aligns with the institution's spirit.
