Chiquetti Marketing Rebrand Project

Chiquetti Marketing’s rebrand started with a strategic question: how do you transform a creative agency into a brand that communicates both originality and commercial impact?

After years in the market, Chiquetti had evolved beyond content production. The business had become a creative partner for its clients, combining strong creative thinking with an understanding of marketing, sales and business results. I led the rebranding process to make that evolution visible, working across brand strategy, positioning, brand personality, verbal identity, creative direction and visual identity.

The new identity was designed around the balance between human connection and creative expertise. A lowercase custom wordmark brings a more approachable personality to the brand, while the symbol was developed from the typography itself, creating a distinctive and flexible visual asset. Bold colors, modular compositions and a dynamic graphic system allow the identity to adapt naturally across digital and physical touchpoints.

I also developed Chiquetti’s verbal direction and new brand message, including the tagline “Creativity that sells,” reinforcing the idea that creativity should not exist in isolation from business performance.

The rebrand was extended across social media, commercial presentations, institutional materials and brand guidelines, creating a consistent system for the company’s next stage of growth.

The result is a brand that finally reflects what Chiquetti had already become in practice: a creative studio with a commercial mindset, combining distinctive ideas with a clear focus on real business results.

CREDITS Brand Strategy, Creative Direction, Rebranding, Identity Design & Brand Activation: Athanea Studio | Liderado por Brenda Bacelar