www.marvax.app SaaS platform catering to marketers and SMMs, offering comprehensive tracking of social media posts with a focus on impressions and metrics. The website exudes a fun, bubbly, and youthful vibe, featuring a character to guide users through every step.
Achievements
Successfully rebranded and revitalised the platform, enhancing Western market visibility, and increasing user engagement. The lively character and improved user experience contributed to a more vibrant and recognisable product in the SaaS industry.
Challenge
- The existing platform "Social Display" lacked recognition in the Western world.
- Marketers and SMMs were unaware of the platform's existence due to ineffective branding and a lifeless character.
What I did
- Conducted a brand workshop to understand client needs and establish brand direction.
- Employed AI in a naming exercise to create a fresh brand identity.
- Explored various branding directions.
- Developed comprehensive branding guidelines after finalising the new logo.
- Created UX wireframes to redefine the product structure.
- Prototyped screens.
- Utilised new branding elements to design the UI.
- Established a design system incorporating all components.
- Conducted live user testing with recorded feedback.
- Conducted final audits post implementation of user feedback.
