Mayhem Atlier

Michael Danso

UX Designer
Product Designer
UI Designer
Adobe Photoshop

Enhancing the bridal dress shopping experience in the E-commerce realm


Successfully gained valuable insights from user interviews and competitor analysis, providing a foundation for implementing UI improvements and enhancing the overall online shopping experience for bridal dress appointments in the E-commerce sector. Number of potential buyers booking appointments increase of 80%


High user drop off rates before booking appointments to try on bridal dresses, prompting the need for an improved online shopping experience.

What I did

- Conducted user interviews to gather insights into user preferences and pain points.

- Analysed competitors in the bridal dress market to understand factors influencing user engagement on their platforms.

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