Successfully gained valuable insights from user interviews and competitor analysis, providing a foundation for implementing UI improvements and enhancing the overall online shopping experience for bridal dress appointments in the E-commerce sector. Number of potential buyers booking appointments increase of 80%

High user drop off rates before booking appointments to try on bridal dresses, prompting the need for an improved online shopping experience.

- Conducted user interviews to gather insights into user preferences and pain points.

- Analysed competitors in the bridal dress market to understand factors influencing user engagement on their platforms.