Successfully redesigned the platform, improving navigation, reducing drop-offs and increasing newsletter subscriptions.
Users faced difficulty navigating the book club section, resulting in high drop offs. Low newsletter subscriptions were another issue faced and the navigation in general.
- Conducted a website audit to identify major pain points.
- Researched optimal information delivery on article/news platforms.
- Explored subscription services to enhance user engagement.
- Created wireframes for a new navigational structure.
- Developed a prototype focusing on navigation.
- Redesigned the website with an editorial flair, addressing navigation challenges and encouraging user subscriptions.