In a previous case study, I designed Grooze, a platform aimed at addressing common grocery store frustrations, such as long wait lines and difficulty locating items. In this case study, I focused on developing strategies to integrate Grooze into existing grocery stores and secure buy-in from key stakeholders. My task involved designing a 5-touchpoint customer journey to illustrate how consumers would learn about and adopt Grooze. My responsibilities included mapping user flows, determining deliverables for each touchpoint, designing the branding, and considering the needs of both grocery store consumers and staff. This approach ensures that the implementation of Grooze aligns with its vision of creating a smooth, efficient, and seamless shopping experience.

To learn more about the project, check out my portfolio page! 💻