How I revolutionized shopping with RFID & AR technology

As a UX design student, I was tasked with creating a design recommendation to solve a real-world problem: the long wait lines in grocery stores that negatively impact customer satisfaction and pose a risk to businesses losing sales. My responsibilities included researching the existing market and user behaviors, identifying shopping habits and pain points, understanding the root causes of the problem, and designing recommendations to make the shopping experience more efficient and effortless. Through research and user-centered design, I developed recommendations aimed at enhancing the overall shopping experience and improving customer satisfaction.

To read more about the project, check out my portfolio 💻