GI Insights Center branding

The GI Insights Center works cross-functionally with multiple internal teams to garner insights from various datasets and information sources in order to identify and communicate a larger story relative to the disease, their patients, and the industry within the GI space. They hope to discover new ways of learning, achieving, and redefining how they use information. The intent is to deepen our understanding of GI diseases and the patient and provider experience. The GI Insights Center focuses both on data and analytics, as well as on contextual information and knowledge.

Therefore the main theme in their brand is that “The Whole is Greater than the Sum of its Parts.” By distinguishing insights from data & information, they hope that they can deliver insights that drive action.