ISMA faced significant challenges in creating an knowledge based online platform that effectively communicated its complex research and advocacy work. The absence of a digital presence hindered their ability to reach a broader audience, limiting opportunities for engagement with their research, initiatives, and events. The website needed to cater to a diverse audience; academics, policymakers, and the general public, while maintaining accessibility and user-friendliness. Furthermore, the platform required a streamlined way to present comprehensive research content without overwhelming users.