We want to create a platform that helps people compare food prices online across different stores in Sweden, making it easier for users to find the best deals and choose the most convenient options for their shopping needs.

Customers often struggle to find the best prices for groceries because they have to visit multiple websites. There is no single platform that aggregates this information efficiently. This makes it time-consuming and frustrating for users who want to save money on their grocery shopping.

Five participants were interviewed, and we gathered data from them based on our questions. The process unfolded as follows:

We changed the process to select a store first to ensure product availability, avoiding issues customers faced when products were out of stock or prices varied later on.

Pick a store first: Customers select a store to ensure availability.

Select products: Pick items, then compare them across stores.

Compare prices: Find the best deals easily.