A pecan nut producer in Santa Fe, Argentina, approached us to create a brand from scratch. With no name but guts, they encouraged us to create a brand that stands out in the natural food market.

We began by developing a unique name - 'Sunde' - that would capture customers' attention. 

We crafted a comprehensive, fun brand that included color schemes, typography, and illustrations to help build a 'vibe' that would stand out on the shelves. We worked closely with the renowned Argentinean photographer Gato Suaya to take stunning photos that would bring the production process to life.

As shown, it was a fun and challenging project to do.