JOCAYO Brand Identity & Logotype Design

Brand Identity Design • Custom Logotype • Submark Design • Visual System

Adobe Illustrator

Games & Recreational / Kids & Family

Custom Lettering & Logotype

Mascot Submark Design

Color Palette System

Brand Application Concept

JOCAYO develops high-quality analog activity sets for children aged three to eight, thoughtfully designed to transform idle waiting times into moments of play, creativity, and discovery in family-friendly business environments.

The goal was to craft a visual identity that feels inherently joyful, imaginative, and approachable for young kids while maintaining the clean, premium craftsmanship required to build trust with businesses and parents alike.

The identity pairs an organic, hand-carved wordmark with a subtle kangaroo/joey motif that reflects curiosity, movement, and playful exploration.

Custom Logotype: Bold, tactile letterforms with friendly, rounded geometry. The central accent subtly mimics ears/sprouts, giving the typography its own vibrant personality.

Mascot Submark: A stylized circular mark capturing an alert, curious animal profile—ideal as a secondary mark for stickers, activity book stamps, and small digital touchpoints.

Color Palette: Warm ochre, deep forest teal, and clean off-white. This palette steps away from loud, generic primary colors, opting instead for a grounded, Scandinavian-inspired warmth suited to timeless analog toys.

shareyourwork Brand Design Logo Design Kids Branding Custom Lettering Games & Recreational