Étude Wellness Brand Identity & Creative Direction

Étude Wellness is a comprehensive branding and spatial curation project inspired in Japandi Style designed to evoke tranquility and organic luxury. By bridging the gap between physical environments and tangible products, the identity uses a "nature-first" philosophy to connect the consumer to the brand’s core values of mindfulness and aesthetic harmony.

To create a seamless wellness experience that feels both grounded and elevated, the visual language utilizes high-contrast serif typography paired with a muted, earthy color palette to reflect the brand's commitment to natural ingredients and mindful living.

Spatial & Lifestyle Curation An immersive exploration rooted in cozy minimalism. By harmonizing raw textures with strategic light-play, I engineered an aura that feels chic and modern while transcending traditional studio design, fostering an immediate sense of specialty, somatic grounding, and atmospheric tranquility.

Tactile Brand Assets & Product Experience A sensory-driven approach to apothecary packaging that bridges the gap between the organic, the artisanal, and the functional. Through the curation of dried botanicals, refined typographic systems, and sustainable packaging across all product presentations — from candles and incense to palo santo and simmers — I transformed routine wellness products into high-touch artifacts that extend the brand’s ritualistic narrative into the home.

Visual Identity & Multidimensional Art Direction The development of a distinguished, cohesive brand ecosystem, involved distilling the Étude ethos into a rigorous visual language that scales seamlessly across digital interfaces and physical environments, ensuring a fluid, premium brand experience at every point of human interaction.