Services: Product Design, UX/UI Design, Fintech UX, Mobile App Design, UX Strategy

Role: Primary Product Designer Platforms: Web, iOS, Android Duration: ~10 months

Ether.fi is a crypto-native financial platform that bridges decentralized finance with everyday banking, allowing users to earn yield, manage digital assets, transfer funds, and make payments.

As the Primary Product Designer, I worked across core financial experiences, simplifying complex workflows and creating more intuitive interfaces for a rapidly growing platform serving 400K+ users.

As Ether.fi expanded, its financial experiences became increasingly fragmented.

Users faced complicated payment methods, inconsistent funding flows, unclear transaction statuses, and technical decisions that made everyday financial tasks unnecessarily difficult.

The challenge was to simplify these experiences without sacrificing the functionality required by a sophisticated financial platform.

I collaborated with product, engineering, analytics, support, and compliance teams to:

Redesign Add Funds and Send Funds experiences

Simplify payment selection across fiat and crypto

Design regional payment flows, including PIX for Brazil

Improve transaction visibility, confirmation, and recovery states

Redesign Earn, Staking, and Liquid investment experiences

Establish reusable interaction patterns across web and mobile

I designed a modular financial experience organized around user intentions rather than underlying technical infrastructure.

Users could navigate funding and transfers through clearer entry points, contextual payment options, and more transparent transaction states.

For earning and staking products, I improved information hierarchy to help users understand balances, yields, positions, and available actions.

The broader product work contributed to a more consistent financial experience, with reported outcomes including:

400K+ platform users

90K+ activated Visa cards

43% Send Funds completion rate

30–40% reduction in recurring support tickets

40K+ users acquired in Brazil following the PIX launch

I help product teams simplify complex workflows, improve usability, and design scalable digital experiences across web and mobile.

Full case study: https://oleksiitatarko.com/projects/ether.fi-case-study