Gen-Z Newsletter: Word Tonic
Rheanna Egleton
Digital Marketer
Email Newsletter Writer
Google Drive
MailChimp
Word
The Brief:
Craft an informative and engaging newsletter for Word Tonic, a Gen-Z Copywriting Community with a newsletter audience of 4k+
Write in Word-Tonic's fun, sweary, and completely wild TOV.
Pull together seemingly random topics and turn them into gems of information, complete with photos and gifs
Effectively communicate with young writers that Word Tonic will give them the tips and tricks to level up their copywriting career, ultimately persuading them to join the community.
The Result:
A fantastic newsletter that resulted in sign-ups and praise from copywriting pro Vikki Ross.
