October 2020, Freelance
Typography, Motion Design, Social Media Promotion
Principal Type: Helvetica, Birch Std
Primary Wordmark
New branding for a special series of the DumpStat show. Inspired by classic tabletop booklets and horror movie posters that clap in front of your face to wake your eyes up. I really enjoyed the realm of simplicity, like working in ancient Apple typesetting software. The "m" and the "w" have had their negative spaces adjusted so I could violently stretch the letterforms.
I also led the audio production from recording and editing to final release. This surprise podcast episode for Halloween 2020 resulted in a 200% audience boost for the following month, with fan art and discussion surrounding the episode to this day.
Podcast Artwork
Wordmark Concepts
Merch Mockup
Merch Concept 2 - Helmet of one of the cast characters
Merch Concept 3 - Full-body of character. more were planned
0 likes · 12 views · Mar 22, 2023
Graphic Design for a popular spinoff podcast show, new Wordmark and Merch Illustration concepts based on the show's characters and Halloween horror theme.
