Merch Design for Private Gym - Adelante Barbell Club 2019
Chris Rumeau
Fall 2019, Freelance
Shirt Artwork/Logotype, 3 Week Deadline
Principal Type: Union Rough Condensed, Termina Heavy (modified)
Lockup in Gold
The client was looking for a "clean, yet edgy" t-shirt design for their potential athleisure brand. Taking from their own inspiration and offering some avenues to explore, we settled on this design after the Sketch phase: A skull biting down on a weight-plate with the gym name on it, and a slogan "More Kilos, Less Egos," with strong typography surrounding it.
Bottom line: A powerlifting gym wants a dope t-shirt design. We were very much on the same wavelength for that part.
Printed Merch
Process
Initial Timeline: 10 Sketches > 2 Preliminaries > 1 Final, 1 Revision
Final Timeline: 10 Sketches (+17 Sketches, 2 Icons with 4 variations each) > 2 Preliminaries > 1 Final, 1 Revision
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Posted Mar 22, 2023
Merch Design that became a soft re-brand for a private gym. They partnered with me again 2 months later, after selling out the merch, for a full brand overhaul.
