The client was looking for a "clean, yet edgy" t-shirt design for their potential athleisure brand. Taking from their own inspiration and offering some avenues to explore, we settled on this design after the Sketch phase: A skull biting down on a weight-plate with the gym name on it, and a slogan "More Kilos, Less Egos," with strong typography surrounding it.

Bottom line: A powerlifting gym wants a dope t-shirt design. We were very much on the same wavelength for that part.

Initial Timeline: 10 Sketches > 2 Preliminaries > 1 Final, 1 Revision

Final Timeline: 10 Sketches (+17 Sketches, 2 Icons with 4 variations each) > 2 Preliminaries > 1 Final, 1 Revision