Creative Strategy for an Electrolyte Brand
Jessica Lurel
A hypothetical electrolyte brand looking to scale on Meta needed clearer, insight-driven creative angles to stand out in a saturated market.
I conducted audience research to uncover key motivations, pain points, and behavioral patterns. From this, I developed a set of high-potential ad angles rooted in real customer emotional triggers.
I then structured these insights into macro personas (broad audience segments) and refined them into micro personas tailored for Meta’s delivery system. This ensured each angle was aligned with a specific audience type, increasing relevance and enabling more precise ad distribution through Meta Andromeda.
I started with defining angles and the macro-personas that resonated with them.
Then mapped each micro-persona to a level of the funnel as well as which format and creative will resonate best with them.
The same process was repeated across the different angles and macro-personas.
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Posted Mar 31, 2026
For a spec electrolyte brand, I researched the audience, built angles, macro and micro personas, to enable precise ad targeting on Meta through Andromeda.
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