Shopify Brand & Store Transformation for You're Good Co.
Michelle Black
You’re Good Co. — Shopify Brand & Store Transformation
Overview / Challenge
You’re Good Co. is a sportswear brand that started on Etsy. The goal was to migrate their brand and storefront into Shopify while preserving visual essence and enabling print-on-demand fulfillment via Printify.
My Role & Responsibilities
Developed logo, apparel graphics, and brand extensions
Prepared print files for Printify on-demand production
Integrated Shopify + Printify and migrated product data from Etsy
Designed and implemented email campaigns via Klaviyo (welcome flows, abandoned cart)
Converted Figma designs into Shopify pages using the Instant plugin, customizing layout, buttons, and templates
Adjusted responsiveness and refined UI after plugin import
Process / Workflow
Discovery & brand alignment
Design in Figma (wireframes → mockups)
Figma → Instant import & theme layout
Theme customization & responsiveness fixes
Email marketing setup & integration with Shopify
QA, iteration, and content population
Launch & review
Challenges & Solutions
Responsiveness issues in Instant import → manually adjusted breakpoints and CSS for mobile/tablet
Plugin fluid layout limitations → used fallback section overrides and careful layering
Data migration from Etsy → used CSV import + cleanup to preserve product attributes
Email marketing set up in Shopify- You can linked with Klaviyo or use free app provided by Shopify called Forms.
Instant plugin template works well if I create from the plug in platform only.
Responsiveness was lost when you transfer the design from Figma.
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Posted Oct 9, 2025
Shopify Customization & Brand Design Designed brand identity and apparel graphics, integrated Printify for on-demand fulfillment.
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