B2B LinkedIn Content Strategy & Results
Akarshi Aggarwal
B2B LinkedIn Content Strategy & Results (Sept’24 – Sept’25)
Strategy:
Built content pillars: industry insights, product marketing, Media articles, Employer Branding, topical
Mixed formats: carousels, short-form video, thought-leadership posts
Engaging and relevant content + consistent posting cadence
Tracked performance monthly and quarterly→ doubled down on high-engagement formats
Results:
1,009,629 impressions in 12 months
22.3% avg. engagement rate (vs. 2–6.5% LinkedIn benchmark)
Drove strong organic reach + positioned brand as a thought leader
Posts
Industry Insight | 5 Biggest Friction Points in Bancassurance
Blog - Thought leadership | 60% of Digital Businesses Overlook This
Media Mention | Building Future-Ready Insurance Products
Topical | Parents’ Day Meme
Employer Branding | Townhall Carousel
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Posted Oct 31, 2025
Built brand awareness for a B2B insurtech brand on LinkedIn via organic content strategy achieving high engagement and impressions.
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Timeline
Sep 1, 2024 - Sep 30, 2025
