Great cities don’t just happen. They are built with intention.
Building Cities That Work explores how design, data, and technology can transform the way people live, work, and connect. The brochure looks at how digital infrastructure, smart systems, and sustainable design come together to shape cities that grow with their people.
This project was about more than creating a publication. It was about visualising a future where design thinking drives progress.
The Challenge
The brief was to make complex ideas about urban innovation feel accessible and inspiring.
I needed to communicate scale, strategy, and sustainability in a way that spoke to both technical audiences and creative thinkers. The design had to balance clarity with ambition.
The Design
The brochure was built on a foundation of structure and simplicity.
Clean layouts and strong typography guided readers through the story, while spacious page compositions gave the content room to breathe.
Each spread was designed to create flow and rhythm, leading the reader through ideas about urban planning, smart technology, and the people behind it all.
Illustrations and photography worked together to show how digital networks and human experience connect.
The visual language reflected what the project stood for, intelligent, modern, and forward-looking.
The Outcome
The finished piece delivered clarity and impact.
It communicated a complex message in a way that felt both grounded and visionary.
The brochure became a tool for conversation, helping stakeholders understand how technology and design can build smarter, more sustainable cities.
This project reminded me that great design is not decoration.
It is communication that moves people toward a shared vision.