T-Brush Logo and Packaging Design

T-Brush is a modern oral care brand built around simplicity, freshness, and clean design. The objective of this project was to develop a distinctive brand identity and packaging system that communicates clarity, hygiene, and premium quality while standing out in the competitive oral care market.

I designed the logo, visual language, and packaging system, creating a cohesive identity that works across product packaging, digital platforms, and retail environments.

Most oral care brands rely on visually crowded packaging and overly commercial aesthetics. The challenge was to design a brand that feels minimal, refined, and contemporary, while still clearly communicating freshness and whitening benefits.

The design needed to:

stand out on shelves

communicate cleanliness instantly

remain simple and memorable

scale easily across product extensions

The visual identity was built around clarity and geometric precision.

A subtle star-like graphic element became the central visual symbol of the brand, representing brightness, purity, and whitening. This element also acts as a structural anchor within the packaging layout.

The typography was designed with a strong vertical rhythm to enhance recognition and maintain clarity across different formats.

The packaging system was created with a minimal and modern aesthetic that reflects the brand’s clean philosophy.

Key design elements include:

• A deep mint green color palette representing freshness • Minimal typography to enhance clarity and trust • Structured layout using the brand symbol as a visual anchor • Balanced negative space to increase shelf visibility

The result is a packaging design that feels clean, calm, and premium, while maintaining strong visual recognition.

The final result is a cohesive brand system that positions T-Brush as a modern, minimalist oral care brand. The identity is scalable, flexible, and designed to support future product expansions while maintaining strong visual consistency.

• Logo design • Brand identity system • Packaging design • Typography system • Color palette • Packaging layout structure