Art Direction & Design for Best of ClassPass
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Art Director
Brand Designer
Visual Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Best of ClassPass
The objective of Best of ClassPass was to celebrate and appreciate instructors, studios and business owners who form the building blocks of ClassPass communities across the world. We ran this brand campaign in the form of a virtual award series across APAC and EU markets. My role on this project involved art direction, creative conceptualization and execution of assets for all communication channels.
Campaign roundel
The creative for this campaign incorporated visual treatments such as designated colours, text repetitions, and a campaign brandmark to create a unique visual voice for our asset suite.
Brainstorm and sketches
Sketches, round 2
Final assets
Final assets
Final assets
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Posted Jul 5, 2023
Art directed a global marketing campaign, celebrating instructors, studios & business owners who formed the building blocks of ClassPass communities.
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Art Director
Brand Designer
Visual Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
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