The objective of Best of ClassPass was to celebrate and appreciate instructors, studios and business owners who form the building blocks of ClassPass communities across the world. We ran this brand campaign in the form of a virtual award series across APAC and EU markets. My role on this project involved art direction, creative conceptualization and execution of assets for all communication channels.

The creative for this campaign incorporated visual treatments such as designated colours, text repetitions, and a campaign brandmark to create a unique visual voice for our asset suite.