Establishing Brand Appeal With Compelling Content ✨
From the blog post: The Basics and Benefits of Standing Desks
About the Project 🗯
In 2020, I helped RJ Office revamp their online presence through in-depth, informative blog posts that represent the company for what it truly is: A premium, consumer-oriented furniture brand that can do more than talk the talk. With careful attention to brand voice and reader expectations, I crafted content designed to keep RJ's name in the back of consumers' minds — even after they were done reading.
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Take a look at some of my favorite pieces I've written for the company:
From the blog post: 4 Tips to Improve Your Home Office and Work Smarter from Home
Our Collaborative Process 🤝
As with most of my content creation, the process is simple.
1. First, the RJ Office presents me with their desired topic, outline and chosen SEO keywords.
2. Once the details are laid out, I get to work, performing substantial research and transforming eye-rolling, uninspired information into gripping content that leaves the reader wanting more. Since this is a furniture company, I strive to provide readers with as much value as possible to avoid boring them, often by detailing useful tips and key insight that could drastically improve their work life. Of course, I also incorporate SEO keywords throughout the text in a way that feels natural — never forced.
3. After performing a round of edits, I deliver the final blog to the company via Microsoft Word Document. If they approve my work, the piece is good to go. If any changes are needed, I get right back into the document and fix it up ASAP. And that's it!
From the blog post: Timeless Design in the Workplace: An Expert Guide for Choosing Ageless Office Furniture
Need Someone Who Can Make Your Business Content Pop? 💥
You've found the right guy! Be sure to check out my blog writing service if you think I worked magic for RJ Office. 🪄
2020
