Client: Ratnalaya Jewellers Scope: OOH Design (Billboards) | Brand Messaging | Visual Direction

As Ratnalaya Jewellers prepared to launch multiple new store locations, they needed a bold, elegant outdoor campaign to match their legacy. The ask: design high-impact billboards that could turn heads in high-traffic zones, reinforce their brand identity, and visually stand out — all while maintaining the premium aesthetic their customers associate with the name.

Billboard sizes ranged from 25x30 ft to 45x50 ft, including other custom dimensions depending on placement.

Worked directly with their marketing team to understand local context and store-specific messaging

Designed large-format billboard creatives optimized for:

Delivered clean, versatile print-ready artwork with precise scaling for all formats

Ensured visuals aligned with their Instagram aesthetic and broader campaign narrative

Created space-aware layouts that accounted for physical surroundings (skyline, poles, shadows)

Ratnalaya’s billboard campaign supported the successful launch of their new locations with elegant, eye-catching outdoor creatives that felt modern yet rooted in tradition. The designs blended typography, product visuals, and cultural cues — elevating the brand visibility across all areas.