Tide is a mobile-first fintech platform providing comprehensive business banking services for SMEs, offering instant account setup, automated bookkeeping, and integrated financial tools designed to save businesses time and money.

I led UI and interaction design for Tide's new website at Wreel Agency, creating a fresh visual direction building on existing UX research. The goal: design an intuitive, visually striking site that empowers confident financial decisions while standing out from competitors.

Diverse card designs and layouts enhance readability while maintaining visual consistency. Organised structure through colour and typography enables users to process extensive information in an accessible manner.

The site was crafted to motivate users to browse and discover, enchanting them with subtle micro-interactions throughout their journey. Scroll-triggered animations developed in Principle energised the site, elevating the design to deliver a delightful user experience.

The redesigned Tide website successfully elevated the brand's digital presence with a distinctive visual identity that sets it apart in the competitive fintech landscape. The versatile template system enables seamless content updates while maintaining consistency, and the intuitive navigation empowers users to quickly find the financial tools they need. The result is a polished, user-centered experience that reinforces Tide's position as a modern banking solution for small businesses.