While working with Mace & Menter, I designed the product listing pages, product description page, and an adaptable editorial page to help users connect more intimately with the LKB brand. The goal: create an intuitive, polished solution that provides essential information for confident purchasing decisions while establishing a fluid experience between browsing and product discovery.

The design creates an engaging digital storefront that brings the in-store experience online. Rich product imagery, intuitive filtering options, and seamless navigation guide customers through curated collections effortlessly. From detailed product views to streamlined checkout, every touchpoint is crafted to inspire confidence and make shopping feel luxurious and personal.

With the majority of fashion e-commerce traffic coming from mobile devices, the design prioritises seamless mobile experiences. The streamlined interface ensures product imagery remains impactful on smaller screens while key actions, adding to bag, selecting colours, and viewing product details, are easily accessible with one hand.

The mission listing page enables a blend of dynamic imagery creating an editorial atmosphere while showcasing category products. Users can browse images on individual product cards, select sizes, colors and add items to their cart without page navigation. Incorporating accessories and lifestyle photography makes the shopping journey feel more personalised.

Each screen format was also validated through user testing and improvements were implemented following participant feedback.

A thorough design system was developed to simplify the developer workflow. This also served as the foundation for the design system utilised in creating additional pages across the site.