Branding + Web design — Kyvra

Mélissa Roy

Project

Kyvra is a B2B solution that helps HR and legal teams optimize their operations and make informed decisions using artificial intelligence.
Powered by Novaxis Solutions, Kyvra leverages over 30 years of document expertise from the Citation product, ensuring reliable data and a proven track record.
The application will enable teams to work smarter by simplifying the exploration and understanding of complex information through an intuitive and conversational approach.

My contribution to the project

Strategy and branding, brand guide
Website design
Visuals + Mockups
UX research and testing, design system (in progress)

Visual identity

Kyvra's branding coordinates and illustrates the amplification of human capabilities, Citation's robust database, and the optimization of operational efficiency.
The grid and geometric shapes impose a solid structure, symbolizing Kyvra's rigor and precision, while offering creative flexibility that reflects its adaptability. Gradients and movement add fluidity and dynamism, evoking the evolution, progression, and amplification of human capabilities. Finally, the photographic style favors professional and human visuals, emphasizing interaction, clarity, and trust.

Logo

Kyvra's logo is simple, without unnecessary elements, reflecting the essence of a conversational assistant designed to alleviate complexity and facilitate decision-making.
The sans-serif typography embodies modernity, while the rounded details and lowercase letters add a human and accessible touch.
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Posted Apr 24, 2025

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